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irma Events was commissioned to program the main stage of one of the pillar destinations of Jeddah Season, the Anime Village. 45 days of unique and comprehensive programming brought the stage to life with Japanese-focused live and canned entertainment.

With a total of 312 programming hours, irma produced 69 shows that attracted diehard fans of well-known Japanese musicians like Miyavi, Koyomi band, FLOW, Sennarin, and Aimer creating experiences never to be forgotten. A line-up of iconic Manga artists including Gen Sato, Hidetoshi Omori, Masaru Kitao, and Kikuko Inoue inspired Anime fans to continue chasing their dreams.

In addition to the sensational stage, Brag also produced and operated the experiential Manga Arabia booth that hosted a variety of in-house activations for kids and adults alike from photo booths, face-painting, manga storytelling, and a total of 22 anime workshops.

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